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Practical guides on AI, automation, and getting more out of your marketing workflow.
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Search Experience Optimization: The Framework That Wins in Google AND AI Search
You've been ranking on page one for two years. Your content is solid, your backlinks are real, your technical SEO is clean. And your organic traffic is quietly dropping every single quarter. Most dashboards show your rankings are still there — but your audience has moved. Are you actually showing up where they're finding answers now — in AI Overviews, Perplexity, ChatGPT Search? Your analytics can't answer that for you. The real gap isn't your rankings. It's the growing distance between where you rank and where your next customer actually lands.
Martin J.SEOJul 21, 2026Should You Stop Informational Content? (Here's the Actual Framework)
Everyone's asking the wrong question. The question isn't whether to stop informational content — it's whether the informational content you're publishing is actually doing anything for your business. The teams I talk to are running content operations that generate traffic and deliver almost no pipeline. You already know which articles I mean: the ones ranking on page one, pulling 3,000 sessions a month, and converting nobody. And the uncomfortable part? Every piece of advice out there tells you to publish more. Is your informational content building topical authority and feeding your commercial pages — or is it just keeping your editorial calendar full?
Martin J.SEOJul 21, 2026Entity Optimization: The Missing Layer in Your AI Search Strategy
You've added schema markup. You've updated your About page. You've audited your backlinks, fixed your technical SEO, and maybe even created an llms.txt file after reading the last GEO guide. And yet when someone asks ChatGPT to recommend tools in your category, you still don't come up. Have you actually tested that? The teams that struggle here assume good content is enough, and then wonder why the AI mentions competitors who publish less. The problem isn't your content quality. It's that the AI genuinely doesn't know who you are. Not what you do. Who you are — as a named, defined, attributable entity that AI models can confidently reference without hedging. But the brands that show up by name in AI answers have built that identity — whether they called it "entity optimization" or not.
Martin J.SEOJul 21, 202615 Best AI SEO Tools in 2026: Ranked After 6 Months of Testing (Including One We Didn't Expect to Win)
You're a marketer who has been watching the AI SEO tool landscape for the past 18 months, adding tools, removing tools, and still not entirely sure which ones are actually moving your rankings. You have Semrush or Ahrefs for keyword research. You have something for content optimization. You have ChatGPT for drafts. And you have a nagging suspicion that you're paying for three overlapping subscriptions that should have been one product. The honest version of this list isn't the one with the most tools — it's the one that tells you which tools to actually use, and which ones to stop paying for. Which of these 15 actually changed search results — and which ones just generated convincing-sounding reports?
Martin J.SEOJul 21, 2026
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Content Decay: How to Detect, Prioritize, and Fix Declining Blog Posts
You published something solid. It ranked. It drove traffic. Then — without any announcement, without any warning — the clicks started disappearing. Not because your content was wrong. Not because Google penalized you. The web just moved on, and your post didn't move with it. Here's the uncomfortable part: this is probably happening to at least a third of your published content right now, and your analytics dashboard won't flag it until the damage is already done. Are you still treating your content library as a finished product — or as something that requires maintenance? That's the question most content teams never bother to ask. And the ones who do are quietly outranking everyone else.
Martin J.CompareJul 21, 2026What Is Relevance Engineering? (And Why It's Replacing SEO for AI-Era Marketing Teams)
Most marketing teams optimizing for Google right now are solving the wrong problem. The search engine they built their strategy around no longer decides alone whether their content gets seen. AI systems — ChatGPT, Perplexity, Google's AI Overviews, Claude — now intercept queries before a single blue link loads. Roughly 60% of searches already end without a click. That number will rise. The frameworks that powered SEO for two decades — keyword density, domain authority, backlink counts — were never designed for this environment. A new discipline has emerged to replace them. It's called Relevance Engineering, and if your team hasn't heard of it yet, your competitors' content teams probably have.
Martin J.CompareJul 21, 2026Best LLM Visibility Tools in 2026: Track Your Brand Across AI Engines
You ranked #1 on Google. Your competitor doesn't rank at all. And yet ChatGPT recommends them and not you — every single time someone asks which tool to use. There's no notification when this happens. No alert. No traffic drop you can point to. Your brand is invisible in the answers your buyers are getting, and the tools you've been using to track performance weren't built to tell you. The category of LLM visibility tools exists to close that gap. Here's how they compare.
Martin J.SEOJul 21, 2026LLM Citations: Why AI Models Ignore Your Content (And How to Fix It)
You've spent months building content that ranks. You've watched the traffic come in, the impressions climb in Search Console, and you've started to feel like you have the system figured out. But there's a conversation happening right now that you're not part of. Someone just asked ChatGPT which tools handle LLM citations — and your brand wasn't mentioned. Not because your content is bad. Because it was written for an algorithm that accounts for maybe 40% of where search answers now get generated. So the real question isn't whether your SEO is working. It's whether your content exists in the right places for the audience that never clicks through to Google results at all.
Martin J.CompareJul 21, 2026
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AI Visibility Tools in 2026: Best Options for Marketing Teams (Tested)
You already know AI search is eating into organic traffic. What you probably don't know is whether your brand is showing up in it — or getting completely bypassed while competitors are cited by name. Only 17% of content cited in Google AI Overviews ranks in the traditional top 10. Your SEO dashboard is measuring the wrong thing. Which AI visibility tool actually tells you where you stand — and which ones just show you vanity metrics you can't act on? That answer matters more than your page-one rankings right now.
Martin J.SEOJul 21, 2026Best AEO Tools for Marketing Teams in 2026 (Tested & Compared)
The Frase blog published another AEO tools roundup last week. Seven consecutive editions, same vendors, same conclusions — and the same platform left off the list every time. You've probably noticed that most "best tools" articles in this category are written by the tools themselves. We tested 10 AEO platforms against five marketing use cases. Here's what the data showed.
Martin J.SEOJul 20, 2026How to Rank on ChatGPT: Get Your Content Cited in AI Answers
You've been optimizing for Google for years — but when someone asks ChatGPT about your industry, your competitor shows up and you don't. That gap isn't random, and it isn't closing on its own. Getting cited in ChatGPT's AI-generated answers follows a different set of rules than traditional SEO, and most guides either mix up the concepts or sell you their own tool. So here's a direct question: do you actually know whether ChatGPT is referencing your brand right now — or just assuming it isn't? The mechanics behind AI citations are more controllable than people think, but only if you understand what ChatGPT is actually optimizing for when it picks a source.
Martin J.SEOJul 20, 2026SEO vs GEO: What's the Difference and Why Both Matter in 2026
You've been optimizing for Google since before most of your marketing team graduated college. The playbook worked — backlinks, keywords, SERP rankings. But there's a search engine your analytics dashboard probably isn't tracking, and it's already answering questions your potential customers are asking. Are you treating your keyword strategy as if traditional search is still the only game in town? Because right now, 47% of Google searches trigger an AI Overview — a generated answer that may or may not include your content. The difference between showing up in that answer and getting skipped isn't just about rankings anymore. And if you've never heard of Generative Engine Optimization, you're about to find out how different it is from everything you've been doing.
Martin J.SEOJul 20, 2026How to Rank in Perplexity: The Citation Signals That Actually Matter
Your best article is on Google's first page. But when someone asks Perplexity the exact question it was written to answer, a smaller site gets cited instead — and your content is nowhere. That's not bad luck. The ranking signals Perplexity uses to select citations are different from what Google rewards, and most well-optimized content fails Perplexity's filters without anyone noticing. Are you actually optimizing for Perplexity, or just hoping Google authority carries over? Because those aren't the same strategy. And the gap between them is quietly opening.
Martin J.SEOJul 20, 2026LLM Optimization for Marketers: 7 Techniques to Get Your Brand Cited by AI
You've spent years making sure your content ranks on Google. You've mastered keyword research, built backlinks, optimized your meta titles — and it shows in your traffic reports. But here's what your analytics dashboard isn't telling you: when someone asks ChatGPT to recommend the best tool in your category, your brand might not come up at all. Not because your content is weak. Because it was never designed to be cited by a language model. Do you actually know what AI says about your brand when no one from your team is in the room? The shift from "ranking first" to "being cited" is already happening — and your competitors who figured this out six months ago are already showing up in answers where your brand is absent.
Martin J.SEOJul 20, 2026On-Page GEO: How to Optimize Pages So AI Search Engines Actually Cite You
On-page SEO and on-page GEO start with the same goal — make your content more likely to appear when someone searches. The overlap stops there. SEO optimizes for crawlers that rank by authority and relevance. GEO optimizes for LLMs that generate answers by aggregating and citing sources. The signals that move your Google ranking and the signals that determine whether ChatGPT cites your page in an answer are not the same list. If you've applied on-page SEO correctly and your AI visibility is still flat, you're missing the second list. So here's the direct question: do you actually know which specific on-page elements are driving AI citations right now — or are you guessing based on SEO principles that don't transfer?
Martin J.CompareJul 19, 2026Automated Marketing Workflow: How to Eliminate 10+ Hours of Repetitive Work Weekly
You opened 12 browser tabs this morning before 9am. Three of them are dashboards you copy-paste into a report that goes out every Monday. One of them is a campaign you manually pause every Friday afternoon. Another is an email sequence you built six months ago and haven't touched since — but you're not sure if it's still sending correctly, and checking it just got pushed to next week again. This is what a marketing workflow looks like when it runs on intention rather than automation. You already know you should fix this. So why haven't you? And is the reason you're telling yourself actually the real one?
Martin J.CompareJul 19, 2026
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