Category
SEO
51 articles
Search Experience Optimization: The Framework That Wins in Google AND AI Search
You've been ranking on page one for two years. Your content is solid, your backlinks are real, your technical SEO is clean. And your organic traffic is quietly dropping every single quarter. Most dashboards show your rankings are still there — but your audience has moved. Are you actually showing up where they're finding answers now — in AI Overviews, Perplexity, ChatGPT Search? Your analytics can't answer that for you. The real gap isn't your rankings. It's the growing distance between where you rank and where your next customer actually lands.
Martin J.SEOJul 21, 2026Should You Stop Informational Content? (Here's the Actual Framework)
Everyone's asking the wrong question. The question isn't whether to stop informational content — it's whether the informational content you're publishing is actually doing anything for your business. The teams I talk to are running content operations that generate traffic and deliver almost no pipeline. You already know which articles I mean: the ones ranking on page one, pulling 3,000 sessions a month, and converting nobody. And the uncomfortable part? Every piece of advice out there tells you to publish more. Is your informational content building topical authority and feeding your commercial pages — or is it just keeping your editorial calendar full?
Martin J.SEOJul 21, 2026Entity Optimization: The Missing Layer in Your AI Search Strategy
You've added schema markup. You've updated your About page. You've audited your backlinks, fixed your technical SEO, and maybe even created an llms.txt file after reading the last GEO guide. And yet when someone asks ChatGPT to recommend tools in your category, you still don't come up. Have you actually tested that? The teams that struggle here assume good content is enough, and then wonder why the AI mentions competitors who publish less. The problem isn't your content quality. It's that the AI genuinely doesn't know who you are. Not what you do. Who you are — as a named, defined, attributable entity that AI models can confidently reference without hedging. But the brands that show up by name in AI answers have built that identity — whether they called it "entity optimization" or not.
Martin J.SEOJul 21, 202615 Best AI SEO Tools in 2026: Ranked After 6 Months of Testing (Including One We Didn't Expect to Win)
You're a marketer who has been watching the AI SEO tool landscape for the past 18 months, adding tools, removing tools, and still not entirely sure which ones are actually moving your rankings. You have Semrush or Ahrefs for keyword research. You have something for content optimization. You have ChatGPT for drafts. And you have a nagging suspicion that you're paying for three overlapping subscriptions that should have been one product. The honest version of this list isn't the one with the most tools — it's the one that tells you which tools to actually use, and which ones to stop paying for. Which of these 15 actually changed search results — and which ones just generated convincing-sounding reports?
Martin J.SEOJul 21, 2026Best LLM Visibility Tools in 2026: Track Your Brand Across AI Engines
You ranked #1 on Google. Your competitor doesn't rank at all. And yet ChatGPT recommends them and not you — every single time someone asks which tool to use. There's no notification when this happens. No alert. No traffic drop you can point to. Your brand is invisible in the answers your buyers are getting, and the tools you've been using to track performance weren't built to tell you. The category of LLM visibility tools exists to close that gap. Here's how they compare.
Martin J.SEOJul 21, 2026AI Visibility Tools in 2026: Best Options for Marketing Teams (Tested)
You already know AI search is eating into organic traffic. What you probably don't know is whether your brand is showing up in it — or getting completely bypassed while competitors are cited by name. Only 17% of content cited in Google AI Overviews ranks in the traditional top 10. Your SEO dashboard is measuring the wrong thing. Which AI visibility tool actually tells you where you stand — and which ones just show you vanity metrics you can't act on? That answer matters more than your page-one rankings right now.
Martin J.SEOJul 21, 2026Best AEO Tools for Marketing Teams in 2026 (Tested & Compared)
The Frase blog published another AEO tools roundup last week. Seven consecutive editions, same vendors, same conclusions — and the same platform left off the list every time. You've probably noticed that most "best tools" articles in this category are written by the tools themselves. We tested 10 AEO platforms against five marketing use cases. Here's what the data showed.
Martin J.SEOJul 20, 2026How to Rank on ChatGPT: Get Your Content Cited in AI Answers
You've been optimizing for Google for years — but when someone asks ChatGPT about your industry, your competitor shows up and you don't. That gap isn't random, and it isn't closing on its own. Getting cited in ChatGPT's AI-generated answers follows a different set of rules than traditional SEO, and most guides either mix up the concepts or sell you their own tool. So here's a direct question: do you actually know whether ChatGPT is referencing your brand right now — or just assuming it isn't? The mechanics behind AI citations are more controllable than people think, but only if you understand what ChatGPT is actually optimizing for when it picks a source.
Martin J.SEOJul 20, 2026
Your competitors are already using AllAble. Are you?
The marketers pulling ahead aren't working harder. They're just working with one tool that does everything — that tool is AllAble. Try it yourself!