Category
SEO
51 articles
SEO vs GEO: What's the Difference and Why Both Matter in 2026
You've been optimizing for Google since before most of your marketing team graduated college. The playbook worked — backlinks, keywords, SERP rankings. But there's a search engine your analytics dashboard probably isn't tracking, and it's already answering questions your potential customers are asking. Are you treating your keyword strategy as if traditional search is still the only game in town? Because right now, 47% of Google searches trigger an AI Overview — a generated answer that may or may not include your content. The difference between showing up in that answer and getting skipped isn't just about rankings anymore. And if you've never heard of Generative Engine Optimization, you're about to find out how different it is from everything you've been doing.
Martin J.SEOJul 20, 2026How to Rank in Perplexity: The Citation Signals That Actually Matter
Your best article is on Google's first page. But when someone asks Perplexity the exact question it was written to answer, a smaller site gets cited instead — and your content is nowhere. That's not bad luck. The ranking signals Perplexity uses to select citations are different from what Google rewards, and most well-optimized content fails Perplexity's filters without anyone noticing. Are you actually optimizing for Perplexity, or just hoping Google authority carries over? Because those aren't the same strategy. And the gap between them is quietly opening.
Martin J.SEOJul 20, 2026LLM Optimization for Marketers: 7 Techniques to Get Your Brand Cited by AI
You've spent years making sure your content ranks on Google. You've mastered keyword research, built backlinks, optimized your meta titles — and it shows in your traffic reports. But here's what your analytics dashboard isn't telling you: when someone asks ChatGPT to recommend the best tool in your category, your brand might not come up at all. Not because your content is weak. Because it was never designed to be cited by a language model. Do you actually know what AI says about your brand when no one from your team is in the room? The shift from "ranking first" to "being cited" is already happening — and your competitors who figured this out six months ago are already showing up in answers where your brand is absent.
Martin J.SEOJul 20, 2026AI Maturity Model for Marketing Teams: 5 Levels and How to Move Up
You're a marketing manager who takes AI seriously. Not a skeptic, not a hype-chaser — somewhere in the uncomfortable middle where you've shipped a few AI workflows, watched half of them quietly get abandoned, and told yourself the next one will be different. The uncomfortable truth most teams won't say in a meeting: your AI usage looks more sophisticated from the outside than it actually is. A handful of people using ChatGPT for captions and a shared Notion doc of prompts is not a strategy. It might not even be Level 2. But knowing exactly where you are is the one thing that actually changes where you end up. So: what level is your team actually at?
Martin J.SEOJul 17, 2026LLM SEO: What It Is and How to Actually Optimize for AI Search
Between now and the end of 2026, a significant share of your potential audience will find answers without ever clicking a search result. They will ask ChatGPT, Perplexity, or Gemini — and those systems will cite sources you have probably never checked. The signals that get you cited in AI-generated answers are not the signals you've spent years optimizing. Backlinks, title tags, keyword density — none of that moves the needle the way you think it does in LLM search. The real question isn't whether you need an LLM SEO strategy. It's whether you already have one without knowing what to call it — and whether it's actually working.
Martin J.SEOJul 12, 2026Best Answer Engine Optimization Tools in 2026: Tested and Ranked
There's a category of tools that barely existed 18 months ago — and vendors are already racing to claim they built it first. AEO tools are real, the market need is real, but most of the roundups you'll find right now were written by the vendors themselves. You won't find many neutral comparisons. We've been tracking this space closely since the first tools started appearing, and what we found is that most teams don't know what they're actually buying — because the category definitions keep shifting. Some tools track your brand mentions in ChatGPT. Others analyze AI Overview appearances in Google. A few try to do both. Which one you need depends entirely on where your audience is actually asking questions about your product — and do you even know the answer to that yet?
Martin J.SEOJul 11, 2026SEO vs AEO in 2026: What's Actually Different and How to Prioritize Both
You open Google Search Console on a Tuesday morning. Your position-1 ranking is still there — same keyword, same URL, position 1.04. But your clicks dropped 31% this quarter, and nothing in your technical SEO explains it. The traffic went somewhere else — a growing share of your audience got the answer from ChatGPT, Perplexity, or Google's own AI Overview before they ever clicked your result. Your SEO worked exactly as intended. The harder question is whether you know which of your highest-value queries are already captured this way. And what you should actually do about it.
Martin J.SEOJul 11, 2026Marketing Workflow Automation: Tools, Tactics, and Why Most Teams Get It Wrong
You've probably automated something in your marketing stack. And yet — your team still spends most of the week doing marketing work manually. That's the paradox nobody talks about: the more automation tools you add, the more your team ends up managing the automations instead of the work. You've connected the pipes, but the actual marketing loop — brief to content to publish to measure to brief again — still runs on spreadsheets and Slack threads. When did you last audit which parts of your process are actually faster because of automation? Because there's a good chance you've been automating the wrong things first.
Martin J.SEOJul 11, 2026
Your competitors are already using AllAble. Are you?
The marketers pulling ahead aren't working harder. They're just working with one tool that does everything — that tool is AllAble. Try it yourself!